With the 23rd Bond film, Skyfall, due for release in the UK on 26th October, we thought it would be fun to share an infographic which explores the history of Bond cars and their vehicle-related gadgets.
The fourth-generation Range Rover became the centrepiece of an exclusive display outside the Paris Opera last night, celebrating the model’s 42-year history.
Land Rover also used the event to mark its role in the new James Bond movie, Skyfall, in which field agent ‘Eve’ drives the Land Rover Defender Double Cab Pick Up.
Adrian Hallmark, Global Brand Director of Jaguar, will be performing his own ode to the new F-TYPE at a press conference tomorrow morning – from 07:00-07:15 BST (08:00-08:15 CEST/ local time), however his rendition will be in the form of a slide-show rather than the musical performance provided by Miss Del Rey.
Luxury sports car maker, Aston Martin, has sat atop the CoolBrands index since 2010, outdoing the likes of Apple, Rolex, Harley Davidson and Nike, but in this 50th anniversary of the James Bond films, the brand which made Britain’s most revered MI6 agent has dropped behind Apple and YouTube, into a lowly third place.
“If it ain’t broke, don’t fix it”. Those are the all-too familiar words which spring to mind as I look at the all-new, but very familiar 2013 Range Rover, which arrives in the UK from early 2013.
Raise your hand if you thought Land Rover and Bowler were already inseparably hitched. Now raise your hand if you could imagine Bowler existing without Land Rover. If your hand was ‘up’ for the first question and ‘down’ for the second, then you may be puzzled to hear that it’s taken until 2012 for both brands to announce a formal partnership.
When the Range Rover Evoque was first revealed at the car maker’s 40th anniversary party at Kensington Palace (in association with Vogue magazine), the occasion was perhaps most significant by the announcement that Victoria Beckham (of Posh Spice fame) would be the new Creative Design Executive for Range Rover.
The Range Rover Evoque Convertible Concept made its public debut at the Geneva Motor Show yesterday, after news of its development was revealed last week.
Range Rover will gauge reaction to its Evoque Convertible Concept at the Geneva motor and assess the potential for what could be another niche SUV model, joining the existing 3-door Coupe and 5-door Evoque.
News that Aston Martin has been voted the UK’s Coolest Brand for the fifth time in six years got me thinking – What does it mean? How did they get there? And how can other brands get in on the action?
Land Rover has chosen an aggressive pricing strategy for the new Range Rover Evoque, starting the range below the all-important £30,000 threshold. To put that in perspective, BMW’s X3 now starts from £31,135, with the smaller X1 beginning at £24,265, so with an entry-level Evoque available from £27,955 the choice available to customers has never been better.
Luxury and prestige is the name of the game this month. Road staff snapper, Neil Denham flies down to the French Riviera, to test drive a £90,000 Audi A8 4.2-litre V8, and luxuriate in a five-star hotel, owned by Bernie Ecclestone. Nice work, if you can get it!