Peugeot will reveal its most powerful ever road car at this week’s Goodwood Festival of Speed, and it looks like the new RCZ R…
Peugeot’s RCZ sports coupe has always been a striking car to look at, but in practice it’s somewhat inert to drive and lacking what its neighbouring French rival would refer to as Va-Va-Voom.
Welcome, or should we say bienvenue to this très Gallic Peugeot special of ROAD Magazine. Peugeot’s current advertising slogan is ‘Motion & Emotion,’ which when you cut through the adman-speak hints at cars that are involving, ney, fun to drive, and live with.
It seems a risky strategy for Peugeot to claim that the legendary 205 GTi is back. After all, the company has cried ‘wolf’ many times before – 206 GTi, 207 GTi, 308 GTi.. none has been a patch on the sometimes lively, but always entertaining 205 GTi 1.9.
The circuit of Albi was the focus yesterday for the world premiere of Peugeot Sport’s new production-car competition model. The RCZ Peugeot Sport adds to, rather than replaces, any of Peugeot Sport’s existing competition models (206, 207 or Spider) and will compete primarily within the one-make RCZ Racing Cup in 2012.
Peugeot’s RCZ is a real ‘grower’, so much so that I’m trying to influence Mrs D to consider changing her Audi TT for one later this year, and whilst it’s not a hardcore sports car it’s still good to see one being campaigned in the most competitive of road-car championships, namely the German VLN series.
We like a bit of tongue-in-cheek playfulness in our commercials, it’s a well proven recipe to viral success and works particularly well when seasoned with a pinch of controversy. Over the past few years Audi and BMW have traded blows in ever more hostile outdoor campaigns and Lexus are also quite partial to a bit of anti-Germanic rhetoric.
Peugeot brings on its replacement for the 407 and 607, growing in size (and presumably weight) in the process.
“It doesn’t know what it’s trying to be, what’s it meant to be? Too schizophrenic for me.” These are the words of a fellow scribe who has also just spent the last 90 minutes in the East Midlands countryside driving Honda’s new hybrid offering – the CR-Z.
I personally don’t agree with this assessment, though even Honda themselves admit there’s no real competitor to its Honda Insight successor. Nevertheless, curious and intrigued by a car whose chassis designer claimed the Elise partly inspired the CR-Z, I popped along a week ahead of its UK launch to see what all the hype was about.
134mph, 0-62mph in 8.5 seconds and 76.35 mpg. Time to get smug ‘and’ sporty.