This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.
In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I’ve been impressed with how visible the Infiniti brand has become in Europe.
Infiniti have teased out a few more details on the Sebastian Vettel inspired FX model that we mentioned last week, with a new batch of images and some details about its technical specification.
Tom Cruise, producer and star of Mission: Impossible Ghost Protocol, which opens on December 21, took a break from post-production work to accept an invitation to test drive the 850 bhp Red Bull Racing Formula One car around Southern California’s 2.5-mile Willow Springs circuit.
Ahead of this weekend’s British Grand Prix at Silverstone, Red Bull Racing’s Mark Webber took a few journalists sightseeing around Rockingham circuit and was kind enough position the Infiniti M37S to provide the most panoramic view of the Corby circuit – through the side windows.
At last year’s European Grand Prix in Valencia, Mark Webber discovered that his RB6 literally had wings when he collided with the rear of Heikki Kovalainen’s Lotus during a passing maneuver. Such an experience would have left most of us rather partial to keeping our feet firmly planted on solid ground. But that’s not how F1 drivers are wired, especially the likeable Aussie racer Mark Webber.
And so from the Paddock in Barcelona, where the glitz and glamour of the F1 season is already in full swing. We got together with the team from Edge Global Events who have been reporting on the eventful test sessions this week in Barcelona.
New Formula 1 world champion Sebastian Vettel and the Red Bull team were honoured at motorsport’s most prestigious end-of-season gala event, the 2010 Autosport Awards, held last night at London’s Grosvenor House Hotel.
It was a good victory for F1 when Vettel took the title last Sunday afternoon. The likable young German had shown his inexperience during the mid portion of the season, but equally had a rotten run of luck with reliability. With his 10 poles and awesome race speed over 2010, he’s a worthy champion.
Sony Computer Entertainment today lifted the lid on a fantasy racing car designed using technology and expertise from Red Bull Racing. The X1 Prototype, seen here in Hangar 7 at Salzburg Airport, is the answer to the question ‘What if you designed a racing car where its performance was not restricted by any sporting rules or regulation?’
I made the idiotic mistake of waking at 06:45 on Sunday morning, so grabbed a Twinings and whacked the GP on. Like most of you, I was delighted to see the rain pouring from the leaden Korean sky and thought we were in for one the best races of the season.
What on earth is the young heir apparent to Herr Schumacher’s throne doing with his season?