Do you remember Ben Southall, the lucky s*d who landed “the best job in the world”? He flew out from UK to Australia in 2009 to begin a work-cation as caretaker of an Australian tropical island, bolstered by a £75,000 salary and use of a luxury beach villa on Hamilton Island, Queensland.
I’ve been an outspoken critic of brands who boast about the size of their fan base. Of course, it’s an understandable temptation, especially if you allow yourself to be influenced by the vernacular of a Facebook ‘Like’. But what use is a follower, if they don’t then engage with a brand in a way that translates into commercial value?
Welcome to the first 4×4, off (& on) road, green lane special of www.roadmagazine.co.uk – this month, binning the tempting track tarmac, or ace A-road asphalt, in favour of nice bit of green lane by-way action.
Following the success of the first Japanese special in 2010, we offer you part two – featuring the full story on the iconic 2011 Nissan GT-R, brilliant four-door 2011 WRX STi and road trips in the pocket rocket Mazda 3 MPS and outstanding Subaru Legacy Outback.
Luxury and prestige is the name of the game this month. Road staff snapper, Neil Denham flies down to the French Riviera, to test drive a £90,000 Audi A8 4.2-litre V8, and luxuriate in a five-star hotel, owned by Bernie Ecclestone. Nice work, if you can get it!