Series

BMW develops ‘Origin’ film season with Picturehouse Cinemas (w/VIDEO)

The BMW brand has been synonymous with films ever since the groundbreaking ‘The Hire’ film series of 2001 and 2002, which ignored convention and created the phenomenon now known as online films. Eight short films by critically acclaimed Hollywood directors, were viewed by more than 100 million people and set a benchmark that remains just as untouchable almost a decade later.