Three reasons why advertising should not be part of your social media strategy
This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an…
Industry
Do Audis have soul? Well the new R8 V10 plus certainly does.. (w/VIDEO)
Twenty-three seconds is all it takes for your ears to perk up when listening to the video, then by 0:42 seconds when the exhausts…
The Twelve Most Valuable Automotive Brands of 2012
Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of ‘Top 100 Brands’. It makes interesting reading, not least because this is the first time Facebook joins the list following its controversial IPO in May.
But of course we’re interested in the Automotive brands and what it tells us about sector’s recovery, following the unprecedented slump in 2009/10.
The Hamsters travel back in time for Kia’s New Soul campaign
To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand’s chart-topping series of viral videos.
‘Bringing Down the House’ is set to the Axwell Radio Edit of ‘In My Mind’, by Ivan Gough & Feenixpawl featuring Georgi Kay, and takes the 21st century’s dance music hamsters back in time to a stuffy 18th century opera house.
The Trouble with Klout
Back in the ’90s I worked with several well-known global companies helping them implement performance measurement systems to prioritise decisions, reward individuals and cut down on the information noise inherent in any leading enterprise.
Gymkhana FIVE – The Most Viral Automotive Video Ad Ever?
It’s the mark of a great driving video that even when frozen still – in a photograph – you can still soak in the unique experience of Ken Block at maximum attack on the streets of San Francisco. Gymkhana FIVE: Ultimate Urban Playground has already made an impact just days after it was released earlier this week.
Gymkhana FIVE: San Francisco – The Ultimate Urban Playground
It’s here, the fifth episode in the web’s most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of the iconic Steve McQueen car chase film, Bullit.
Adwatch: Sky Sports F1 HD (Video)
It goes without saying, that anybody with a whiff of petrol in their veins will be eagerly anticipating next Sunday’s Australian grand prix from Melbourne. The start of the 2012 Formula One season.
Video: Ken Block reveals his plans for 2012
If you read my interview with Ken Block a few months ago – The Accidental Hero, then you’ll already know about Ken’s prodigious talent as a graphic designer, photographer and marketer.
Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
Adwatch: Gadget Master and Slick say ‘Can you do this..?’
Toyota Yaris – not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota’s sensible hatchback.
Why the BBC and Sky joint F1 deal will open the way for augmented broadcasting
After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC and Sky providing coverage across their broadcast and digital properties.
“With this new deal not only have we delivered significant savings but we have also ensured that through our live and extended highlights coverage all the action continues to be available to licence-fee payers,” said the BBC’s Head of Sport, Barbara Slater.