sports saloon

Kia goes baiting BMW’s M5

In response to BMW’s M5, Kia will be unveiling a new sports saloon concept at the next month’s Frankfurt motor show. “In response..?” I hear you say, “I didn’t know there was a question that the Korean manufacturer needed to respond to..”

Volvo’s S60 – is it naughty enough?

It would be fair to say that Volvo’s new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo’s marketing team you regularly hear statements such as “..the all-new S60 will deliver a sporty drive like no Volvo before” and “The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all.”