Last time, you’ll remember, Formula 1 driver David Coulthard succeeded in catching a golf ball at 178mph in a Mercedes-Benz SLS AMG Roadster. This…
Despite failing to finish last weekend’s F1 Singapore grand prix, Lewis Hamilton remained firmly in the headlines as the F1 paddock debated his future with the Vodafone McLaren Mercedes team.
We’ve probably all used the saying, “Great Minds Think Alike”, at some point in our lives and the same impression of déjà vu can sometimes apply with advertising campaigns too. But I bet Hyundai are wishing they’d been a little more ambitious with their recent video for the Genesis Coupe.
I can’t decide what to be more impressed by, the predictable trajectory of golfer Jake Shepherd’s swing, or former Formula 1 driver David Coulthard’s ability to spot the ball while driving at 120 mph in the Mercedes-Benz SLS AMG Roadster.
Which automotive company could you imagine launching a technology rich visual feast, featuring 3-dimensional oversized graphics and super-quick racing cars. Would it be Ferrari? McLaren maybe? Well, had we not already given the game away in the headline, you would be forgiven for assuming I was talking about one of these iconic sports car brands.