What do you think of when you picture Volvo? Think towing a caravan on the A303 with a tailback longer than the Seine? Think accident-prone old biddy drivers with brown leather driving gloves? Think again..
Following last week’s news of Polestar’s Performance Concept Project (PCP) S60, the team has released a short film of its unveiling at the Gothenburg City race arena on June 16th.
Just over a month after our review of Volvo’s hottest production model, V60 T6 AWD R-Design Polestar, the folks at Polestar look to have answered all of our criticisms with their new S60 Polestar, previewed at the Gothenburg City Arena race last weekend.
There was a time when owning a Volvo was considered cool – the year was 1994 and Volvo had teamed up with Tom Walkinshaw Racing (TWR) to contest the British Touring Car Championship (BTCC).
To help raise the brand’s profile, Volvo originally chose the 850 Estate, which they reasoned would generate the most media exposure.