Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent ‘good feeling’ opens the door to a more direct sales message.
This month, Road is on Summer holiday, traveling from the far East to the Western coast of America.
We’ve got two Stateside reports from Road first lady Ashley Van Dyke – covering the awesome X Games in downtown LA, and going to one of the world’s greatest car auctions at Orange County Fairgrounds, by Barrett Jackson.
Audi have used the 79th running of the Le Mans 24 Hours to showcase its latest innovative model – the e-tron Spyder concept car with plug-in hybrid drive technology.
Ten days ahead of the official unveil at the Paris Motor Show, Lotus have unveiled the next step in their journey. The Elite promises to redefine a “modern classic”.