When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
Volkswagen stole a march on other car makers at this year’s Super Bowl by launching its promotional ads 1 week early – the resulting void filled by their campaign resulted in more than 35 million online views, plus over 100 million TV views during the event.