Timo Scheider

Cole Position: An insider’s view on the 2011 Race of Champions (ROAD Magazine Special)

This is precisely the kind of article I enjoy reading, a fly on the wall insight into a special event that most of us can only view from afar.

Created in 1988 by former Michèle Mouton, the only female WRC event winner, and Fredrik Johnsson, the Race of Champions has become the most eagerly-anticipated after party of the motorsport season. This year’s event, run on the 3rd and 4th December, returned to Dusseldorf’s ESPRIT Arena, the venue where relative newcomer Felipe Albuquerque took the overall ‘Champion of Champions’ cup in 2010.

Four-part Feature Film: Audi Sport triumphant at the Spa 24 Hours

I’m a great believer in the power of online video, for telling a story but also in reaching an audience beyond that which the written word can achieve. Consider how moving pictures can transcend the language barrier – even without subtitles, but we’ve also been observing the levels of engagement on SkiddPlayer of less-obvious viewers, such as women and 50-70 year olds.