You could easily be forgiven for thinking that it was a dress-rehearsal for the annual April 1st silly-story fest. From the very first suggestions…
To celebrate the latest incarnation of Audi’s time-bending RS 6 Avant, Audi UK got together with agency Rubber Republic to put on a bit…
You can almost picture Ron Dennis standing behind Sergio Perez as he declares his undying devotion to his new family. In fact the video…
McLaren’s revised MP4-12C will be joining the supercar parade at this weekend’s Goodwood Festival of Speed, with Vodafone McLaren Mercedes F1 driver Jenson Button at the wheel.
With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the most coveted prize of all – the Olympic Gold Medals.
Twenty-five brake horse power doesn’t sound like much of an improvement, and at first glance it makes little or no difference to the McLaren MP4-12C’s performance figures, but there’s one increment that tells the story about where that extra performance has been tucked away – 0-186 mph, which is now 1 second faster than before.
How many race drivers have you heard describe their stint in a ‘road car’ as, “..quite possibly the most fun I’ve ever had driving”? Well that’s precisely what 2008 McLaren Autosport BRDC Young Driver Of The Year, Alexander Sims, said after climbing out of a MP4-12C road car at the Dunsfold Park track.
Unless you’ve been living under a stone during the past week, you’ll probably be aware that the Iceman (Kimi Räikkönen) ventured on to the Top Gear set on Wednesday, to set a lap time in the ‘Reasonably Priced Car’ around the legendary Dunsfold Top Gear test track.
Supercar makers don’t usually need to advertise their latest models – the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the brand.
When TomTom first came on the scene in the early 1990’s, I suspect being the purveyor of silly voices never featured in their business plan.
20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation systems moves away from its proprietary roots.
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it’s gained something of a reputation as being unbreakable. Toyota’s marketing people were quick to pick up on the show’s endorsement and have subsequently made it a key theme of their ads.
Later on this afternoon you’ll be able to answer the question, “Am I as quick as an F1 driver?”, as thousands of gamers compete on Gran Turismo 5 (GT5) against ex-F1 driver David Coulthard, who will be driving a 6.2-litre V8 Mercedes-Benz SLS AMG around a real track.