top gear

Crash the Need For Speed Launch Party in Los Angeles

EA (Electronic Arts) and KingSize USA are offering an advance-preview of the EA Need For Speed Hot Pursuit game launch in LA on Tuesday 16 November. The Philly based hip-hop duo Chiddy Bang will headline the event, which also features an all-night open bar.

Volvo S60 – Not naughty, but nice

Last month we asked the question, “Volvo’s S60 – Is It Naughty Enough?”, as we reviewed Volvo’s Naughty campaign used to launch the new S60 and V60 saloon and estate.

When examining the vast array of videos, microsites and social media content we concluded that there was simply too much – the average viewer neither has the time nor the interest to wade through 24 videos (now 26 including the recent V60 promotions) and such dilution of their focus can subsequently undermine sharing on social media channels as our brief analysis of the views and shares appears to prove.

Naughty Volvo, The Competition Winner’s Story

I never thought I’d get the chance to go on the Top Gear Track, let alone do something naughty on it – yet I had the opportunity to do both last Saturday!

My day was almost over before it began since I’d forgotten to bring the paper part of my driving licence along (yes, the part that no one ever carries around) to register as a participant.

INTERVIEW: Perry McCarthy – The Original Stig

Unless you’ve been living under a rock for the past couple of weeks, you will have noticed both the national and motoring press being dominated by the news of The Stig outing himself as Ben Collins. After much legal wrangling, Collins has now been dismissed from his white Stig role ahead of his publication of a tell-all book on life behind the distinctive Simpson helmet, whilst all the while Top Gear executives begin to conjure up who should be given the role of Stig #3.

Volvo’s S60 – is it naughty enough?

It would be fair to say that Volvo’s new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo’s marketing team you regularly hear statements such as “..the all-new S60 will deliver a sporty drive like no Volvo before” and “The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all.”