Fiat’s advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.
Chrysler’s Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing platform’s content management controls.
The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour – the art of entering a car with speed and efficiency. Ideally without breaking anything.
Proof, if ever it were needed, that the car industry makes the best ads – Hyundai’s new TV spot for the Veloster is the second this year to feature the Grim Reaper and continues the trend started by Mercedes in showing how technology can be used to cheat death.