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Launch campaign for BMW’s new 3 Series focuses on sporting passion

You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of efficiency and impressive design.

Sigur ros name and shame plagiarising car advertisers

We are big fans of Icelandic post-rock band Sigur rós here at SkiddMark, their music is unique, uplifting yet thought-provoking, melodic but sometimes haunting. The band’s music is recognisable by lead singer Jónsi’s falsetto voice and by the simple melodies that seep into our sub-conscious after a brief listen.

It therefore comes as little surprise to find that so many Advertisers, Film and TV producers are keen to use their music as the perfect backdrop to their programmes and commercials, but you may be surprised to learn that the stock answer from Sigur rós to such a request is a polite but firm ‘No’.