During the last few months we’ve immersed ourselves in several of Volvo’s most dynamic new models, to learn about how the marque is positioned in 2012 and why you might chose to buy one rather than its more prolific German competitors.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.