January’s Detroit Motor Show looks set to provide a real kick-start to 2013, with a host of new model premieres from the world’s largest car makers. One of those car makers is Hyundai – the fourth largest car maker and the fastest-growing automotive company by brand.
Hyundai will reveal the new turbocharged version of its 1+2 door Veloster sports coupe at next week’s Geneva motor show, after we first saw it appear in one of the car maker’s Super Bowl ads last month, called “Cheetah”.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.