Last month Porsche announced that a 918 Spyder prototype turned in a single-lap time of just 7 minutes 14 seconds around the 12.9 mile Nürburgring Nordschliefe circuit. The 784bhp hybrid prototype was fitted with production Michelin road tyres as well as the optional “Weissach” package.
A lot of people ‘inside’ BMW were unhappy about their brand team ditching ‘The Ultimate Driving Machine’ tagline from the car maker’s ads and replacing it with.. JOY.
That’s like Audi dropping ‘Vorsprung Durch Technik’ and replacing it with ‘Well-built & Reliable’.
Here’s one we missed from yesterday’s April Fools pranks. This Honda video presents a new feature for 2013 models called TERII, the most advanced vehicle theft-deterrent system ever made.
Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time to beat next week’s widespread enforcement of hosepipe bans.
It makes you proud to be British doesn’t it? Caterham, that quiet little corner of Surrey, England. Home of the most proudly independent car company by the same name. Now playing in the big league of motorsport, Formula 1.
Fiat’s advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.
Autoglass® has today announced a scientific breakthrough by developing glass that repairs itself. Scientists at the company’s headquarters in Bedford have been testing the technology on mobile and smartphones over the last 6 months and come up with a glass which when broken or cracked automatically fixes itself.
We think this campaign might just be one step too far for the world’s largest car maker. For the red-blooded males amongst us who own a Toyota Prius (are there any?) then fear not, this is a Toyota USA initiative which looks like it might have been commissioned from their Amish regional offices..
It would be fair to say that Volvo’s new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo’s marketing team you regularly hear statements such as “..the all-new S60 will deliver a sporty drive like no Volvo before” and “The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all.”
This wasn’t supposed to happen, but don’t worry Volvo thinks it was because of human error…
The workers at Crewe are genuinely proud of each car they build.
China is already a sales-success for Bentley, and these two new variants will only add to this.