volkswagen

Why Kia is more sporty than Volkswagen

Yesterday I was reading Kia’s announcement about the need to raise its brand image by offering more sporty cars – you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me – “..it will almost certainly be rear-wheel drive”.

Volvo’s V40 T5 R-Design will cost more than BMW’s M135i

We’re big fans of Volvo’s V40 – which is a true rival to BMW’s 1 Series and Audi’s A4 and yet is still an individual’s choice with its own unique qualities. But the model that will account for at least 25% of all V40 purchases is the R-Design, which Volvo has this morning announced the UK pricing for.

Mazda3 MPS gains more visual appeal

There’s little doubt about the 256bhp Mazda3 MPS’ main appeal in a sector awash with super-hatches. At £23,995 the MPS scores well in the value-for-money stakes against the £23,495 246bhp Ford Focus ST – itself something of a bargain, the £26,995 276bhp Vauxhall Astra GTC VXR and the £25,560 207bhp Volkswagen Golf GTI.

Volkswagen serves up more of the same with the Mk7 Golf GTI Concept

I should be used to it, after witnessing six previous generations of Volkswagen Golf, but somehow I still kid myself that the next one will be different.

It never is, although perhaps that’s not such a bad thing, because the Golf GTI remains the one car that every other car maker aspires to beat, and thus far it remains the benchmark sporting hatchback that does everything well, and some things exceptionally well.

The DNA Inside: Volvo Cars

During the last few months we’ve immersed ourselves in several of Volvo’s most dynamic new models, to learn about how the marque is positioned in 2012 and why you might chose to buy one rather than its more prolific German competitors.

Volkswagen reveals the Scirocco GTS at Leipzig

The Auto Mobil International show in Leipzig, Germany, which opens its doors on 2 June, will see the first appearance of the new Scirocco GTS, together with other new models including the Volkswagen CC R Line, Beetle Fender and CrossPolo ‘Urban White’.