volkswagen

The deal is done – Audi just bought Ducati

Audi has released a statement confirming its purchase of thoroughbred Italian motorcycle maker Ducati, in a deal that is thought to be worth €860 million ($1.12 billion). The transaction will be now completed as quickly as possible once authorised by the competition authorities.

Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?

This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really ‘resonated’ with the viewing audience. So when Cadillac claimed it was fairest of them all, we had to take a closer look.

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?

Volkswagen Beetle R Concept makes its North American debut in LA

The Beetle R Concept has made its American debut today at the Los Angeles Auto Show, following its unveiling in Frankfurt earlier this year.

While the familiar outline of the latest Beetle is still clear, the R Concept adds the kind of muscled enhancements that seem entirely appropriate in image-conscious California.