Audi has released a statement confirming its purchase of thoroughbred Italian motorcycle maker Ducati, in a deal that is thought to be worth €860 million ($1.12 billion). The transaction will be now completed as quickly as possible once authorised by the competition authorities.
Volkswagen will launch a GTI version of the new Volkswagen Golf cabriolet at next month’s Geneva motor show, making this only the second GTI Cabriolet in the Golf’s 38-year history.
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really ‘resonated’ with the viewing audience. So when Cadillac claimed it was fairest of them all, we had to take a closer look.
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
Volkswagen’s ‘full-on’ sequel to last year’s all conquering ‘The Force’ Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?
Sébastien Ogier has been signed up as the first official Volkswagen factory driver for the car maker’s assault on the FIA World Rally Championship (WRC) with the new Polo R WRC.
The Beetle R Concept has made its American debut today at the Los Angeles Auto Show, following its unveiling in Frankfurt earlier this year.
While the familiar outline of the latest Beetle is still clear, the R Concept adds the kind of muscled enhancements that seem entirely appropriate in image-conscious California.