The Volvo V60 Plug-in Hybrid is the world’s first diesel plug-in hybrid and is Volvo Car Corporation’s most technically advanced model ever – an electric car, hybrid car and muscle-car all rolled into one.
News that Aston Martin has been voted the UK’s Coolest Brand for the fifth time in six years got me thinking – What does it mean? How did they get there? And how can other brands get in on the action?
Following on from the reveal of the Concept Universe earlier in the year, the Frankfurt Motorshow marks the debut of an evolution to the Concept Universe now called ‘Concept You’ – and gives another insight into the future design and technology of Volvo’s Cars. Both concept cars are being used as design studies to obtain input from the global car buying public to find the ultimate design of the next large saloon from Volvo.
If it’s been a while since you looked at Volvo’s range of cars, then it may surprise you to know that the sensible Swedish car maker has recently begun engineering its cars to compete dynamically on a par with more recognisable sporting brands such as BMW and Mercedes.
Can I draw your attention to a new resource created by Volvo, called ‘Cross Country Travels’ or ‘XC Travels’, to use its more catchy name. It’s an online guide to the 25 most spectacular Scandinavian winter adventures, with an accompanying iPhone App that enables you to check in at the places you visit, receive a digital tag to share with friends and directions to guide you straight to the ideal spots.
It’s been a great week for automotive videos as we settle in to the pace of 2011. Ideally we’d limit this to a Top 10 listing, but there are just too many interesting spots to choose from, so forgive this rather lengthy initial post.
Last month we asked the question, “Volvo’s S60 – Is It Naughty Enough?”, as we reviewed Volvo’s Naughty campaign used to launch the new S60 and V60 saloon and estate.
When examining the vast array of videos, microsites and social media content we concluded that there was simply too much – the average viewer neither has the time nor the interest to wade through 24 videos (now 26 including the recent V60 promotions) and such dilution of their focus can subsequently undermine sharing on social media channels as our brief analysis of the views and shares appears to prove.
I never thought I’d get the chance to go on the Top Gear Track, let alone do something naughty on it – yet I had the opportunity to do both last Saturday!
My day was almost over before it began since I’d forgotten to bring the paper part of my driving licence along (yes, the part that no one ever carries around) to register as a participant.
We have teamed up with Volvo and Mindshare to offer one lucky reader the chance to join us at Top Gear’s Dunsfold test track – venue for the all-new S60 Naughty Track Experience.
It would be fair to say that Volvo’s new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo’s marketing team you regularly hear statements such as “..the all-new S60 will deliver a sporty drive like no Volvo before” and “The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all.”
So this is the new Ford Focus ST then. The new Ford Focus range will be the star attraction in Ford’s display at the 2010 Paris Motor Show on September 30th, and Ford have also chosen to use the event as the world premiere for the exciting flagship of the range, the muscular 246 bhp Focus ST. The all-new Ford Focus ST will be Ford’s first high-performance model developed under its new global Performance Vehicles strategy.
This wasn’t supposed to happen, but don’t worry Volvo thinks it was because of human error…