Vorsprung durch Technik

Porsche 911 Carrera S laps the Nürburgring in 7 min 38 seconds (w/VIDEO)

The performance of hyper cars around the Nürburgring, can sometimes be so overwhelming that we lose sight of what’s possible with cars which are considerably more affordable.

Recently, Porsche’s £650,000+ prototype 918 Spyder set a lap time of 7 minutes 14 seconds around the 12.9 mile Nordschleife, and although an awesomely quick time, it was propelled by a 784bhp hybrid powerplant and the optional “Weissach” performance package.

Four-part Feature Film: Audi Sport triumphant at the Spa 24 Hours

I’m a great believer in the power of online video, for telling a story but also in reaching an audience beyond that which the written word can achieve. Consider how moving pictures can transcend the language barrier – even without subtitles, but we’ve also been observing the levels of engagement on SkiddPlayer of less-obvious viewers, such as women and 50-70 year olds.

Audi launches a new online ‘heritage showroom’

Audi fans can now take a trip down memory lane through the brand’s 100-year history with the new heritage section on its audi.co.uk website. Visitors to the site can take in the sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore how four companies became one.