yoda

Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)

When TomTom first came on the scene in the early 1990’s, I suspect being the purveyor of silly voices never featured in their business plan.

20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation systems moves away from its proprietary roots.