It may be the end of an era, but that hasn’t stopped Pagani’s Zonda going out on a high. ‘Revolucion’ is the name given…
After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to the Geneva Auto Salon. So, here is the Pagani Huayra, successor to the Zonda and the second model to bear the name of its creator, Horacio Pagani.
We were beginning to tire of Pagani’s teaser videos of its forthcoming Huayra and it seems we weren’t alone – a magazine spread leaked out on Friday, followed by an official photo and more spreads from the Spanish edition of CAR magazine.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…
If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.
Pagani Zonda successor sprouts gull-wing doors
Quick report on the sad news that the Pagani C9 test mule has been written off on a Stuttgart Autobahn.
Pagani’s £1.3million Cinque will be taking centre stage at the annual automotive show.