Lotus appoints rapper Swizz Beatz as its new Vice President of Creative Design
A rapper? It would have spinners in the wheels and chromed paint.
The only thing ‘spinning’ is Colin Chapman in his grave..
There’s a whole bunch of crazy left-field things going on at Lotus these days and some of them ‘might’ just work, but they’re not doing themselves any favours by promoting the crazy ideas first without delivering something solid to silence the doubters.
[...] consultant. “Like Group Lotus, he means business,” said the automaker in …Lotus appoints rapper Swizz Beatz as its new Vice President of Creative DesignSkiddMarkLotus appoints American rapper as VP of Creative Design and Global MarketingThe Lotus [...]
Swizz is gonna through Basquiat on a Lotus
[...] Lotus appoints rapper Swizz Beatz as its new Vice President of Creative DesignSkiddMarkJudging from the reaction on Lotus Cars' facebook page this afternoon, news of their latest executive appointment has come as a bit of a shock. Lotus announced in a cryptic email that “..they had a new creative man on board — BUT can you guess who …Rapper Swizz Beatz Advises Lotus on Boosting AppealInside LineLotus appoints American rapper as VP of Creative Design and Global MarketingThe Lotus Forums (press release)What Do Lotus, Aston-Martin And Reebok Have In Common?Truth About Cars (blog) [...]
[...] SkiddMark AKPC_IDS += "43262,";Popularity: unranked [?]VIDEO: Just Blaze x Swizz Beatz @ Watch The Throne Pop [...]
Oh dear god. Here is a zany left field idea for you guys at Lotus… Make a car that isn’t an elise!
Lotus are doing nothing to stem my concerns over their new era strategy. I’ll praise them for redeveloping the Hethel circuit and pushing on with the Evora GT4, but their marketing engine is too ‘full on’ (I say that as a professional marketer myself) and it’s just not cool the way they’re being so overt in courting any celebrity who will earn them a few more column inches.
I can see there is clearly a massive amount of work going on and there are plenty of unsung heroes within Hethel behind the scenes. Lotus ARE NOT Porsche at the moment, so my best advice would be to ‘under-promise and over deliver’ – I fear Dany Bahar is doing exactly the opposite.
Prove me wrong Dany, and deliver a result we can all be proud of.
Indeed, they’re pumping the social ‘next gen’ marketing machine too hard, with a poor mans P diddy at best.
If they want to sell 100K cars (or even 40k elise replacements) people who arent into mobo culture are going to be turned cold by the new association. However people who _are_, will still buy a product with a more demure strategy. Someones been looking at the “beats by dre” headphones too closely.
GTR should be a lesson, a product that slices through brand snobbery by being a great product. Lotus run the risk of being hammered at their own game by cars like the new Alfa Coupe, Toyota FT-86 and even (whisper it) Ginetta G40-R.
[...] a music career and his status as Creative Director of Reebok, Swizz Beatz has added another …Lotus appoints rapper Swizz Beatz as its new Vice President of Creative DesignSkiddMarkRapper Swizz Beatz Advises Lotus on Boosting AppealInside LineLotus Cars Names Swizz Beatz [...]
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If the Aston Martin Cygnet Had a Facebook Profile . . ….
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