Motorsport
SEAT Leon Cupra 280 sets new front-wheel drive Nürburgring lap record (w/VIDEO)
SEAT's Leon Cupra 280, equipped with the DSG and the optional Performance Pack, has set a new front-wheel drive lap record of the Nürburgring with a time…
Motorsport
Felipe Massa and Marc Gene lead a record breaking parade of Ferraris at Silverstone – w/VIDEO
How many Ferraris would you need to bring together to beat the world record for the largest ever parade? 50 cars? 200? How about 500? Let me give you a…
Video
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Video
Super Bowl 48: The pre-game reckoning
As in previous years, automotive brands will be competing hard for our attention during Super Bowl weekend, but the real prize for advertisers starts long…
Video
Jaguar F-TYPE Coupé vs Porsche 911 (w/VIDEO)
Weight is the enemy of performance, so you'd be forgiven for thinking Jaguar had lost the fight with its new F-TYPE Coupé. You see, the F-TYPE is the…
Motorsport
Nissan GT-R Nismo sets a 7:08.679 lap time of the Nürburgring (w/VIDEO)
There are two ways of looking at the new GT-R Nismo's performance - as per Nissan's press release "it's the fastest volume production car around the…
Video
Time for tea? Honda certainly thinks so.. (w/VIDEO)
One of the most popular enthusiast car videos of the last 9 months is Audi's remarkable symphony of the R8 V10 plus - stripped naked at the rear, with…
Motorsport
BMW reveals full technical details of the new M3 & M4 (w/VIDEO)
BMW have released the long-awaited technical details behind the new fifth generation M3 & M4 with the headline belonging to its engine - 424bhp @7,500 rpm…
Motorsport
Tony Fernandes speaks out on Caterham’s future plans
In a statement given during this morning's launch of the AeroSeven Concept, Caterham Group Chairman, Tony Fernandes spoke openly about his ambitions for…
Industry
This is the Caterham AeroSeven Concept (w/VIDEO)
If 'shock and awe' was Caterham's strategy for the new AeroSeven Concept, then they've certainly got the first part right. Pictures leaked out this…
Video
BMW i8 revealed in first official photos (w/VIDEO)
BMW will reveal their production ready i8 on September 10th, with the all-new plug-in hybrid sports car becoming (probably) the most expensive and…
Motorsport
White Van sets new Nürburgring lap record (w/VIDEO)
Nine minutes and 57.36 seconds. It doesn't sound very fast for a Nürburgring Nordschleife record, but in a VW T5 2.0 Twin Turbo Diesel van, it no doubt…
Motorsport
Renault’s 2014 Energy F1 engine sounds good.. (w/VIDEO)
This morning, at Renault Sport F1’s engine plant at Viry-Châtillon, the company unveiled its new 1.6-litre V6 ‘Energy F1’ engine to be used in the FIA F1…
Motorsport
Grey’s Anatomy star Patrick Dempsey joins Porsche at Le Mans (w/VIDEO)
Hollywood star Patrick Dempsey is at the wheel of a Porsche 911 GT3 RSR this weekend, as he joins team mates Joe Foster and Porsche works driver Patrick…
Video
Adwatch: Audi’s Star Trek Challenge pits Leonard Nimoy’s Spock against Zachary Quinto’s (w/VIDEO)
If you're a Star Trek fan you'll love this new ad for the Audi S7. It features 82-year old Leonard Nimoy, the original Spock from the 1966–1969 Star Trek…
Video
Fast & Furious 6 launches a new series of Alfa Romeo promotions (w/VIDEO)
The sixth instalment of the Fast & Furious film series previews tomorrow in London, and you'll notice a certain Italian hatchback feature strongly in its…
Video
VIDEO: The all-new Kubota Grand X – it goes from zero to whatever speed this is..
There's a school of thought which says ads should be free from hyperbole, stripped of unnecessary fluff and focused on a brand's key messages. Sometimes…
Motorsport
VIDEO: Official trailer for Ron Howard’s new film, RUSH.
We've been looking forward to this film ever since director Ron Howard posted an image diary on Twitter of his journeys to the film's historic locations…
Video
Nissan GT-R claims 184mph Russian Ice Speed Record (w/VIDEO)
We'll admit to being slightly baffled at first by Nissan's new speed record, after all, Bentley holds the production car record on ice at 205.48 mph with…
Video
The all-new Range Rover Sport revealed by Daniel Craig (w/VIDEO)
It seems ironic that we're applauding a new 'lightweight' Range Rover Sport - a whopping 420kg lighter than its predecessor - which still weighs 2,115kg…
Video
BMW introduces a new ‘sound logo’..
I bet you weren't aware that BMW had a sound logo. All right, perhaps you were, but did you notice they'd changed it? If you're scratching your head…
Motorsport
Pepsi takes a ‘test drive’ to the max (w/VIDEO)
Mike, the Minivan driver, heads out for a test drive in a Chevy Camaro, with the salesman (Steve) offering him encouragement to put his foot down.
Industry
The truth about Ferrari’s brand power..
Earlier this month, brand valuation experts, Brand Finance, declared Ferrari the most powerful brand in the world, ahead of Google, Coca-Cola, PwC and…
Video
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
Most people if asked would say they weren't interested in car ads, although perhaps what they really mean is they don't 'like' car ads, because there's a…
Video
Super Bowl 47 Car Ads – the pre-game reckoning (w/VIDEOS)
Unlike in the past, most Super Bowl ads these days are released long before the big day and in the case of Mercedes, their teaser video hit the front of…
Industry
Aston Martin serves up a lesson in corporate strategy
Last week's media coverage of the equity investment made by Investindustrial in Aston Martin has thus far focused entirely on the transaction, so I…
Video
Why the all-new Porsche Cayman ‘finally’ does Butzi proud.. (w/VIDEO)
When the first generation Porsche Cayman was launched in 2006, Porsche's press pack was full of references to the venerable 904 Carrera GTS - a car which…
Video
Jaguar Land Rover mounts a Very British Invasion of Los Angeles (w/VIDEO)
The American press have become quite animated over Jaguar Land Rover's British Invasion of this week's LA Auto Show. The car maker's launch ceremony at…
Video
British Actor Damian Lewis takes the lead role in Jaguar’s new F-TYPE feature film (w/TEASER)
British Actor Damian Lewis (Homeland) will play the lead in a short feature film as part of the F-TYPE launch, called ‘Desire'. The film will be shot in…
Motorsport
Nissan explains the philosophy behind its 2013 GT-R in a revealing new video
Earlier today in the northeast city of Sugo, Nissan unveiled its 2013 GT-R, which goes on sale in Japan later this month and from January for the rest of…
Industry
Why Lotus’ future is far from being ‘safe’
Last week an article was published online by Auto Express magazine, with the title "Lotus' future is safe". In the interests of transparency and to ensure…
Video
Red Bull Stratos Mission: Felix Baumgartner makes one giant leap for mankind.. (w/Headcam Footage)
When in 1969 Neil Armstrong stepped foot on the Moon and said "That's one small step for (a) man, one giant leap for mankind", Felix Baumgartner was just…
Motorsport
INTERVIEW: British F3 Champion Jack Harvey talks with SkiddMark
"My friends often ask me if I get scared by what I do or find it intimidating and I have to say no, of course not. It’s not because if I did I’d be slow…
Motorsport
Is Nissan's DeltaWing safe in the light of its Road Atlanta testing crash? (w/VIDEO)
The DeltaWing has passed the mandatory FIA tests, which include the roll-hoops, and the cockpit regulations are the same as those for both single seaters…
Motorsport
Has McLaren’s ‘Tooned’ animation series crashed out on the opening lap?
If there's one thing most people know about Ron Dennis, it's how much of a perfectionist he is about.. well everything really. Here is a man who has…
Interviews
Ferrari delivers a uniquely personalised FF to golfer Ian Poulter
British golfer Ian Poulter took delivery of his personalised Ferrari FF at last weekend's Pebble Beach car shows in Monteray. The handover of his Tailor…
Motorsport
The Great and The British: Part 1 – The Importance of Being Radical
For a nation endowed with the DNA of such maverick automotive legends as Chapman, Cooper and Brown, it seems ironic that the marque which now leads the…
Motorsport
Spa 24H: Nissan GT-R road car vs GT-R Nismo GT3 race car from a driver’s perspective
2011 GT Academy winner, Jann Mardenborough, has never been to Spa-Francorchamps before. But during yesterday's first practice session for this weekend's…
Video
Renault Alpine A110-50 – The movie with Jean Ragnotti
The Renault Alpine A110-50 concept sounded awesome driving up the hill at this weekend's Goodwood Festival of Speed, so it's nice of Renault to provide us…
Motorsport
MINI’s New Film: The Britalian Job, Goes For Olympic Gold
With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the…
Motorsport
DTM 2012 – TV Guide
If you're a UK-based fan of Germany's DTM (Deutsche Tourenwagen-Meisterschaft) series, then you may be wondering how to catch up with the action on TV or…
Video
Beat the hosepipe ban with a self-cleaning Subaru
Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time…
Motorsport
Video Feature: Caterham – The DNA Shines Through
It makes you proud to be British doesn't it? Caterham, that quiet little corner of Surrey, England. Home of the most proudly independent car company by…
Video
FIAT’s 500 Abarth – now with Tiger Blood..
Fiat's advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are…
Interviews
Westfield Re-visited: An interview with the boss, Julian Turner
It is three years since I first visited Westfield’s Kingswinford factory; a trip that made such an impression that it would ultimately lead to me working…