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New Mazda RX-7 may replace slow selling RX-8

December 2009 · Steve Davies

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[...] http://www.skiddmark.com/new-mazda-rx-7-may-replace-slow-selling-rx-8/Mazda are preparing a replacement to the RX-8 ready to combat the forthcoming Toyota/Subaru FT-86 and Hyundai’s Genesis Coupe, but rather than sticking with the RX-8 name, reports coming out of Japan say that the company is keen to … [...]

They should keep and morph the RX-8 into a small, premium sport sedan. If Hyundai can make and sell a Lexus competitor, why can’t Mazda compete against the 3-Series? (Besides the badge?)

They should keep and morph the RX-8 into a small, premium sport sedan. If Hyundai can make and sell a Lexus competitor, why can’t Mazda compete against the 3-Series? (Besides the badge?)

I struggle with Mazda’s insistence on using the rotary wankel engine – from a practical end-user perspective it offers a unique character, potentially lower centre of gravity and an ideal front mid-engined balance, but there are several other ways to achieve this without the RX-8s penalties (thirsty consumption and gutless low-end torque).

It’s great to see a manufacturer innovating, but only where that innovation actually adds value to the customer rather than just being ‘different’.  Look what happened to Saab.  Unless the customer actually values your innovation then what’s the point?

I would love to have seen Mazda build a mini-Furai, or better still do you remember the Kabura Concept? This was supposed to be powered by a 2.0-litre version of Mazda’s MZR DOHC 16-valve engine.

I struggle with Mazda’s insistence on using the rotary wankel engine – from a practical end-user perspective it offers a unique character, potentially lower centre of gravity and an ideal front mid-engined balance, but there are several other ways to achieve this without the RX-8s penalties (thirsty consumption and gutless low-end torque).

It’s great to see a manufacturer innovating, but only where that innovation actually adds value to the customer rather than just being ‘different’.  Look what happened to Saab.  Unless the customer actually values your innovation then what’s the point?

I would love to have seen Mazda build a mini-Furai, or better still do you remember the Kabura Concept? This was supposed to be powered by a 2.0-litre version of Mazda’s MZR DOHC 16-valve engine.

I blame GM for Saab; just look at what they did to Lotus. It’s a shame that different doesn’t always work. For example, I’d much rather have a Microsoft Zune HD vs an iPod Touch, just because it is NOT an iPod. However I would buy the Apple product (I can’t specifically say I’d buy an iPod, that’s a dirty word), because it is a more rounded product.

I blame GM for Saab; just look at what they did to Lotus. It’s a shame that different doesn’t always work. For example, I’d much rather have a Microsoft Zune HD vs an iPod Touch, just because it is NOT an iPod. However I would buy the Apple product (I can’t specifically say I’d buy an iPod, that’s a dirty word), because it is a more rounded product.

I agree with you Mike.  I have always tended towards the more unique or unconventional and I admire Mazda for its persistence, I just don’t see where it’s taking them.

When the Kubara concept was shown several years ago I had just sold my Brabus Smart Roadster (see silver car below) which was a great little car, apart from the fact that it used a paddle-operated automated manual box which was a bit rubbish.

I just hope that Mazda choose to innovate in areas that matter most and compare favourably with other choices available.  Subaru have persisted with their Boxer engine (great character but very thirsty), so perhaps Mazda can do likewise with their Rotary engines – but it seems like a long shot.

I agree with you Mike.  I have always tended towards the more unique or unconventional and I admire Mazda for its persistence, I just don’t see where it’s taking them.

When the Kubara concept was shown several years ago I had just sold my Brabus Smart Roadster (see silver car below) which was a great little car, apart from the fact that it used a paddle-operated automated manual box which was a bit rubbish.

I just hope that Mazda choose to innovate in areas that matter most and compare favourably with other choices available.  Subaru have persisted with their Boxer engine (great character but very thirsty), so perhaps Mazda can do likewise with their Rotary engines – but it seems like a long shot.

Toyota ft-86furai concepthyundai genesismazdarotary enginerx-7rx-8