It's a wrap for the UK launch of EA’s Need for Speed – Hot Pursuit

EA’s exciting new game, Need for Speed – Hot Pursuit, received a helping hand from UK vehicle wrapping specialist, Totally Dynamic at its UK launch event this week.

The game features several of Lamborghini’s finest including a Reventón and a LP560-4 and to mark the occasion Totally Dynamic wrapped three Lamborghinis to replicate their on screen appearance for the launch event at Longcross Test Centre in Surrey.

Speed was the order of the day for the work carried out by Totally Dynamic’s South London centre. Wrapped on the 25th October, the supercars were then used at the launch event on the 27th, unwrapped the same day and returned in mint condition on the 28th.

During the high profile launch event, the Lamborghinis were driven around the track by members of the grime music collective Roll Deep, recent winners at this year’s Urban Music Awards, with Ben Collins, formerly The Stig in Top Gear, on hand to drive a selection of Porsches around the track during the day.

A Demo version of the game is currently available from the EA Games website, for Xbox and PS3 consoles, whilst the full game will be on sale from November 11th simultaneously for all platforms (Xbox, PS3, PC, Wii).

Website: Totally Dynamic and on Twitter at @Totally_Dynamic.

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About Steve Davies

Steve is a media, venture, and technology advisor and a former Partner at KPMG Consulting, PriceWaterhouse Coopers and Managing Partner at EIM - his clients range from global web and media companies to small start-ups. He formed Drivers Republic (DR) in 2007, the UK's first digital automotive magazine, with a team of EVO and Autocar writers before creating SkiddMark, and also writes as a guest contributor on Unruly Media’s Meme Machine blog and for Econsultancy’s digital marketing blog.